{"id":45059,"date":"2022-10-31T15:17:18","date_gmt":"2022-10-31T22:17:18","guid":{"rendered":"https:\/\/www.navigatenides.com\/?page_id=45059"},"modified":"2022-10-31T15:25:09","modified_gmt":"2022-10-31T22:25:09","slug":"marketing-11-se","status":"publish","type":"page","link":"https:\/\/www.navigatenides.com\/index.php\/courses\/marketing-11-se\/","title":{"rendered":"Marketing 11 &#8211; Sports and Entertainment"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2em5suo-cb6c4d270389fe2928ba4fad11f9482c\">\n.flex_column.av-2em5suo-cb6c4d270389fe2928ba4fad11f9482c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2em5suo-cb6c4d270389fe2928ba4fad11f9482c av_one_fourth  avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23akg40-60d6ea403a135e49fe0eeb603798a592\">\n.avia-image-container.av-23akg40-60d6ea403a135e49fe0eeb603798a592 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-23akg40-60d6ea403a135e49fe0eeb603798a592 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-23akg40-60d6ea403a135e49fe0eeb603798a592 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45053 avia-img-lazy-loading-not-45053 avia_image ' src=\"https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE-844x1500.jpg\" alt='' title='MarketingSE'  height=\"1500\" width=\"844\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE-844x1500.jpg 844w, https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE-169x300.jpg 169w, https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE-580x1030.jpg 580w, https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE-768x1364.jpg 768w, https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE-865x1536.jpg 865w, https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE-1153x2048.jpg 1153w, https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE-397x705.jpg 397w, https:\/\/www.navigatenides.com\/wp-content\/uploads\/2022\/10\/MarketingSE.jpg 1200w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iqtcz4-9f1eee26a8f7c22a9abbac7b4a2f9d44\">\n.flex_column.av-1iqtcz4-9f1eee26a8f7c22a9abbac7b4a2f9d44{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1iqtcz4-9f1eee26a8f7c22a9abbac7b4a2f9d44 av_three_fourth  avia-builder-el-2  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1ae7ln4-47ad4b070f8152b9cbed7961634ee816 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Marketing 11 &#8211; Sports and Entertainment<\/h1>\n<hr \/>\n<p>Get ready to drop your spectator status for an all-access pass to enter the exciting world of sports and entertainment marketing! In this course, you\u2019ll secure a solid foundation of effective marketing by studying the different roles and levels and how they relate to one another. Then, you\u2019ll explore the modern marketing methods professionals use to take an event concept and make it successful. Finally, you\u2019ll get up to speed on industry terminology and touchpoints with the help of HR.<\/p>\n<p>Get ready to flash that pass and gain all-star access to the stage and arena!<\/p>\n<p><strong>Required Materials:<\/strong><\/p>\n<ul>\n<li>Word processing software<\/li>\n<\/ul>\n<p><strong>Optional Materials:<\/strong><\/p>\n<ul>\n<li>Art supplies<\/li>\n<li>Audio recording device<\/li>\n<li>Digital camera<\/li>\n<li>Graphic design software<\/li>\n<li>Spreadsheet software<\/li>\n<li>Timeline creation software<\/li>\n<li>Video recording device<\/li>\n<\/ul>\n<hr \/>\n<h3>Course Outline<\/h3>\n<p><strong>Unit 1: The Big Ideas of Sports and Entertainment Marketing (First Assignment)<\/strong><\/p>\n<p>In this unit you will learn how to:<\/p>\n<ul>\n<li>Identify sports and entertainment sectors, with a focus on athlete classifications<\/li>\n<li>Outline the economic impact of sport tourism<\/li>\n<li>Research and develop the elements required to host a mega sports and entertainment event<\/li>\n<li>Recognize the responsibilities of sports governance, from grassroots to international sports competition<\/li>\n<\/ul>\n<p><strong>Unit 2: Brand Marketing<\/strong><\/p>\n<p>In this unit you will learn how to:<\/p>\n<ul>\n<li>Identify the elements of a successful marketing strategy<\/li>\n<li>Recognize the value that a strong brand represents<\/li>\n<li>Determine how to market different types of brands for optimal results<\/li>\n<li>Convey some of the benefits of brand extensions and partnerships<\/li>\n<\/ul>\n<p><strong>Unit 3: Professionalism in the Workplace<\/strong><\/p>\n<p>In this unit you will learn how to:<\/p>\n<ul>\n<li>Explain how organizational diversity and culture can positively impact the workforce<\/li>\n<li>Identify individual skills required to work in the sports and entertainment industry<\/li>\n<li>Describe team skills required to work in the sports and entertainment industry<\/li>\n<li>Create a plan for developing career skills<\/li>\n<\/ul>\n<p><strong>Unit 4: Sales and the Customer<\/strong><\/p>\n<p>In this unit you will learn how to:<\/p>\n<ul>\n<li>Explain sales activities used to generate profits at events<\/li>\n<li>Identify sales methodologies used in a successful ticket sales strategy<\/li>\n<li>Forecast and analyze trends to establish effective pricing strategies<\/li>\n<li>Qualify consumers and their buying habits to complete a sale<\/li>\n<\/ul>\n<p><strong>Unit 5: Distributing Sports and Entertainment Products<\/strong><\/p>\n<p>In this unit you will learn how to:<\/p>\n<ul>\n<li>Differentiate between the different roles and responsibilities in the distribution of products<\/li>\n<li>Recognize distribution channels and logistical challenges in the distribution of sports and entertainment goods<\/li>\n<li>Identify intermediaries specific to the distribution of sports and entertainment events<\/li>\n<li>Qualify distribution methods for film and event entertainment<\/li>\n<\/ul>\n<p><strong>Unit 6: Market Research<\/strong><\/p>\n<p>In this unit you will learn how to:<\/p>\n<ul>\n<li>Develop a research plan to gather data that contributes to the marketing plan<\/li>\n<li>Identify how market analyses result in shaping better business decisions<\/li>\n<li>Analyze benefits of a marketing information system (MIS) in interpreting data<\/li>\n<li>Recognize risk management and its role in sports and entertainment.<\/li>\n<\/ul>\n<p><strong>Unit 7: The Fine Print: Legalities and Ethics<\/strong><\/p>\n<p>In this unit you will learn how to:<\/p>\n<ul>\n<li>Determine differences between legal and ethical requirements for business<\/li>\n<li>Analyze the critical elements of event contracts<\/li>\n<li>Recognize employment and endorsement contracts and how they differ<\/li>\n<li>Define different laws that impact product marketing<\/li>\n<\/ul>\n<p><strong>Unit 8: The Marketing Plan<\/strong><\/p>\n<p>In this unit you will learn how to:<\/p>\n<ul>\n<li>Recognize how the marketing plan fits within the overall business plan<\/li>\n<li>Define the target market as it applies to your product<\/li>\n<li>Develop a marketing strategy that supports the implementation of the marketing plan<\/li>\n<li>Create a marketing plan that focuses on effective planning, implementation, and evaluation<\/li>\n<\/ul>\n<hr \/>\n<h3>Assessment<\/h3>\n<ul>\n<li>First Assignment 10%<\/li>\n<li>Unit Two Assignments 10%<\/li>\n<li>Unit Three Assignments 10%<\/li>\n<li>Unit Four Assignments 10%<\/li>\n<li>Unit Five Assignments 10%<\/li>\n<li>Unit Six Assignments 10%<\/li>\n<li>Unit 7 Assignments 10%<\/li>\n<li>Unit 8 Assignments 10%<\/li>\n<li>Midterm and Final Tests 20%<\/li>\n<\/ul>\n<p><a class=\"navigation_external_link\" href=\"http:\/\/www.bced.gov.bc.ca\/perf_stands\/\" target=\"_blank\" rel=\"noopener\">BC Performance Standards<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap 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