Marketing 10 – Sports and Entertainment

The bright lights. The roaring crowds. The chants and cheers and applause. If you are drawn to the electricity of large events and the challenge of making events successful, a career in sports and entertainment marketing may be for you! In this course, you will trace the development of these industries, dissect their dual nature, and discover what it takes to pitch, promote, and deliver on these services.

You ‘ll also explore the necessary steps to chart your own career path from among the professional roles that these industries need to operate. Let’s get off the sidelines and hop into the primetime of the sporting and entertainment worlds!

Required Materials

  • Audio recording device
  • Video recording device
  • Presentation software
  • Word processing software
  • Spreadsheet software

Optional Materials

  • Timeline creation software
  • Image editing software

Course Outline

Unit 1: The Big Ideas of Sports and Entertainment Marketing (First Assignment)

  • This unit is an introduction to Sports and Entertainment Marketing

Unit 2: Product and Service Central

  • In this unit you will learn about variables in a sports and entertainment product, how to recognize the importance of branding and its impact on service quality, how to define the stages of a product life cycle and how to determine why some new products fail or succeed

Unit 3: The ABCs of Business Communications

  • After this unit, you will be able to determine strategies for communicating information through promotional presentations, describe public relations and publicity, and review how a company builds goodwill and public awareness through community relations, identify elements of a press release, a press kit, and a press conference and define media relations, and examine the unique partnership media partners have with the sports and entertainment industry

Unit 4: Principles of Promotion

  • This unit will teach you how to define each element of the promotional mix, compare different promotional strategies for different events, determine the design elements of effective promotions and identify and describe how digital marketing impacts the fan experience

Unit 5: Money and Marketing

  • This unit will help you understand challenges that retailers face in a free-enterprise system, review approaches and methods used to understand and sell to the retail sporting goods consumer, complete sales and payroll-related transactions by analyzing pricing techniques and payment strategies used in retail marketing and examine how sports and entertainment events contribute to tourism and impact the economy

Unit 6: Career Investigation and Planning

  • In Unit 6 you will learn to recognize different sports and entertainment marketing career paths, develop a plan of action for researching potential career paths, identify available resources to search for potential job leads and determine the essential elements of a career portfolio

Unit 7: Entrepreneurship 101

  • This unit will show you how to identify the characteristics of successful entrepreneurs, define and compare different types of business ownership, research market opportunities in the sports and entertainment industry and establish the base components of a successful business plan

Unit 8: The Big Picture of Business

  • After Unit 8 you will be able to identify the fundamental functions of a business, explain how supporting roles contribute to fundamental business functions, interpret the two financial statements legally required of all businesses


  • First Assignment 10%
  • Unit Two Assignments 10%
  • Unit Three Assignments 10%
  • Unit Four Assignments 10%
  • Unit Five Assignments 10%
  • Unit Six Assignments 10%
  • Unit 7 Assignments 10%
  • Unit 8 Assignments 10%
  • Midterm and Final Tests 20%

BC Performance Standards